Lee Schellenberger
Lee Schellenberger

SXSW EDU GOOGLE LAB

 

 SXSW EDU 2019 • 13k attendees

Most visited demo activation at SXSW EDU 2019.

A four-quadrant “classroom of the future” demo circuit created for an audience of educators and administrators, and powered by Google Cloud. The lab showcased Google for Education services and cloud software, Google hardware, and trends in VR, AR, and flexible space design (with a few pieces of our own custom furniture made for this and future events).

Role: Creative Director
Environmental Designer: Nico Semenova
Graphic Designer: David Bernhardt

 
Lyft Logo.png
 

ROUND UP & DONATE ARCADE

#CreateGood 2017 • 10k attendees

Won "Best Experiential Marketing Campaign" in the 2018 Digiday Publishing Awards.

A floor to ceiling pink arcade built to raise awareness of Lyft's Round Up & Donate feature. Points earned in the arcade were also matched with a donation to their partner charities.

Role: Creative Lead & Art Director
Environmental & Graphic Designer: Cassidy Miller

 
Don Julio_logo.png

COCKTAIL BAR

#CreateGood 2017 • 10k attendees

A cantina-inspired, faux-tiled bar serving up creative Don Julio cocktails to all guests 21+. The brand also served as the exclusive liquor sponsor for nightly ticketed happy hours and events.

Role: Creative Lead & Art Director
Environmental & Graphic Designer: Cassidy Miller

 
Sorel.png

SHOE-FIE ROAD

#CreateGood 2017 • 10k attendees

An interactive mural and floor grid of shoe-fie photo backgrounds, used to showcase SOREL footwear, built for bold, confident, and purposeful women, who "Live To Defy." We asked attendees to participate by telling us what specific things, people, or ideas they live for.

Role: Creative Lead & Art Director
Environmental Designer: Kelly Bryden
Graphic Designer: Torii Burnett

 
Remake16.png

CONFERENCE + FESTIVAL

Re:Make 2016 • 15k attendees

Brit + Co's fourth annual Re:Make and largest SF event, focused on the theme of empowering women to be their best, most creative, and confident selves. Day one consisted of a full lineup of speakers, including headliners Brené Brown and Tyra Banks, in a female-led summit for 500 guests. Day two presented a maker faire and festival of 100+ vendor stalls, 15 sponsored activations, 3 hands-on creative workshops, and Brit + Co Row, a 10-vignette area dedicated to the brand's key content pillars.

Role: Creative Lead & Art Director
Environmental & Graphic Designers: Anita Yung, Casey Richards, Kelly Bryden, Irene Lee, Maddie Bachelder, Lindsay Saito

 
Fujifilminstax_logo with R.png

PHOTO STUDIO

Holiday House 2017 • 7k attendees

Two elaborately textured photo backdrops and a printing / framing station featuring Fujifilm's Instax instant cameras and smartphone printers. Guests were invited to test products and take home snow globe frames with their photo inside.

Role: Creative Lead & Art Director
Environmental Designer: Irene Lee
Graphic Designer: Yising Chou

 
NBCmakingit.png

SANTA'S WORKSHOP

Holiday House 2017 • 7k attendees

Two rotating, hands-on crafting stations and four accompanying photo backdrops highlighting the materials and skills used in NBC's Making It, a creative competition show hosted and judged by Amy Poehler and Nick Offerman. 

Role: Creative Lead & Art Director
Environmental Designer: Cassidy Miller
Graphic Designer: Yising Chou

 
method.png

HOLIDAY HOUSE

Holiday House 2016 • 3.5k attendees

A three week co-branded pop up celebrating happy creative messes and Method's "Fear No Mess" campaign. Rotating hands-on craft projects and creative skills workshops were paired with a colorful hand wash station and a seven foot, illuminated soap bottle tree.

Role: Creative Lead & Art Director / Environmental Designer
Graphic Designer: Rosee Canfield

WORK  /  CASE STUDY /  ABOUT  /  CONTACT

Images courtesy of Jack Morton Worldwide and Brit + Co.

Many of my projects for tech brands are for internal audiences and under NDA.
Please reach out if you’d like to learn more.